Reach out to your Constituents
The Prosper Group is proud to announce a new service for Republican members of Congress. After helping US Rep. Dan Burton win a Gold Mouse Award, w...
Prosper Group Unveils New Services
The Prosper Group is always looking for ways to serve our clients better. As a result, we’ve added a few offerings to our suite of services. Che...
Prosper Client wins Gold Mouse
Prosper Group Corporation client, US Representative Dan Burton, has won a Gold Mouse Award for his official website, www.house.gov/burton. The site...
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Patrick Ruffini dug up a great morsel that every campaign manager, every online guru and every political candidate should take note of. It comes from a Lloyd Grove interview of David Plouffe. L.G.: How much money is allocated to the various units of the campaign? One always hears that paid advertising takes significantly more than 50 percent—putting commercials on the air, radio, and television. Can you break down the percentages?
D.P.: Well, we spent obviously a lot of money on TV, but as a ratio of our spending, it was much lower than historically is done, and that's because we spent a lot of money in the field and on the ground. And, in fact, when we did our baseline budget, the field was fully funded because we thought it was very, very important. If we were to raise excess funds, we bolstered the field a little bit, but it went in advertising. Our first priority was the ground operation because we thought that was essential to us winning. It's very much, I think, a unique approach. In a lot of campaigns, the media gets funded first, then if you have extra money that comes in, you bolster the field and things of that sort. And we kind of did it in reverse.
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In a lengthy Washington Post article about the RNC's online guru, Cyrus Krohn, we get a nugget worth talking about. [Crohn] says, "both parties are still too TV-obsessed." "The use of TV in campaigns is kind of like our dependency on foreign oil. We know we have to get off it. We know we need to find alternative energy sources. But we keep on going back to the pump," Krohn continues. "Fact is, we need to develop a higher degree of comfort with allocating media dollars to the Web."
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Readers of this blog have no need for another example of how much the Internet is changing political campaigns. Even local campaigns are seeing the importance now of a quality website, blogging and working with bloggers, email, and social networking. The extent, however, that a candidates "Internet Reputation" affects their election is ultimately unmeasurable and as a result, overlooked. That includes the candidate's Wikipedia profile. For those of you who don't know, Wikipedia is a user-edited online encyclopedia with articles on topics from recent movies to Presidential candidates. According to Alexa.com, it is the 8th most visited website in the US. Because it's content is user-generated, articles are open to constant editing and graffiti- particularly for controversial individuals. In my opinion, most articles on politicians tend to focus heavily on controversies and are light on accomplishments. They also tilt to favor the left (reflecting the demographics of most editors). But despite its volatile nature, Wikipedia cannot be ignored. Learn more here. Count on us to investigate. |
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