Kristen Luidhardt is the dynamic and results-driven President of The Prosper Group, a digital marketing agency she co-founded in 2006. Under her leadership, the firm has helped raise over $500 million for Republican candidates, resulting in the election of 103 members of Congress, 15 U.S. Senators, 15 Governors, and one President.
Kristen is one of the leading experts on Liberty Spenders—a $5 trillion market of conservative and Christian consumers who seek to align their purchasing decisions with their values. Her deep expertise in digital communications, political strategy, and public policy has made her an invaluable asset to clients across a range of industries.
Notably, Kristen played a pivotal role in the Trump for President digital team, overseeing key elements of the campaign’s email strategy and spearheading record-breaking fundraising efforts through SMS, MMS, and the "America First" mobile app. She also led digital strategy for Governor Mike Pence’s campaign, managing online advertising, email marketing, and digital fundraising. During the historic 2010 election cycle, she worked closely with U.S. Senate campaigns for Scott Brown and Sharron Angle, helping to raise a combined $20 million online.
Kristen’s innovative approach has earned her numerous accolades, including multiple Pollie Awards from the American Association of Political Consultants and Reed Awards from Campaigns & Elections magazine.
Before founding The Prosper Group, Kristen served as Director of eCommunications for U.S. Congressman Dan Burton, where her digital expertise transformed the congressional website from a C- to an A+ rating, earning the site a coveted Gold Mouse Award.
When she's not leading groundbreaking digital campaigns, Kristen enjoys spending time with her two children and cheering on the Indianapolis Colts at Lucas Oil Stadium.