Web/Tech

As a web designer, it is my job to make sure a website serves as the most effective possible tool for its intended purpose. Function is vitally important, and over the years I have argued that engaging form is equally important in most cases.

But more and more often lately, I’ve had to wonder… is it? 

The answer, of course, is yes. But it becomes harder to make that case when it seems all websites are beginning to look the same – part of the cycle of creative plateaus we see in web design.

Here’s what got me thinking about this…

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.