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Week in Review - Episode 2

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Episode 1

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You can’t jump on social media without seeing one. From TikTok teens to celebrities and athletes to world leaders, selfie videos are all the rage.

Selfie videos have emerged as a highly effective communication tactic in the world of political marketing – particularly when it comes to online fundraising.

For most political campaigns, odd-numbered years are a time for rest and the conservation of resources. But just because your TV ads are dark does not mean that you also need to pause your digital campaign. In fact, employing certain digital strategies can make even more sense during an off-year. Here are three examples.

Researchers predicted that 2016 was to be the “Year of Video” in the digital space — and it was. Cisco projected that 64% of all consumer internet traffic was video, and Brafton is projecting this to rise to 74% in 2017.