Text Messaging

10 Winning Text Messages for Republican Campaigns

Our team sends out thousands of text messages daily. We see the results, and text messaging works for Republican candidates of all stripes.

Open rates for text messages are ten times (10X) that of email.

One of the most crucial small-dollar fundraising assets of any Republican campaign is often the most overlooked — your email house file.

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Week in Review - Episode 3 - Fundraising with Text Messaging

Move Over Email; I Have a New Text Alert!

A decade ago, email fundraising was king. Teams of campaign staffers were dedicated to priming, primping, crafting, and sending highly targeted electronic mail appeals. Now the mediums we utilize have diversified, and one channel is finally giving email marketing some competition — fundraising via text messages.

PG Pro Tip

Open rates for peer-to-peer messaging destroy email. With overflowing inboxes, email hovers around 10%. Text messaging sets the bar with open rates as high as 90%.

PG Pro Tip

Peer-to-Peer texting empowers you to text any voter. Invest now in building a house file for text messaging. Your opt-in campaigns will be cheaper, enjoy better delivery, and survive attempts to ban or regulate P2P texts.

This post was recently guest published on Tatango's Mobile Messaging Blog, as part one of a series of blog posts we'll be releasing analyzing how both presidential campaigns used SMS during the 2016 election.