Ted Cruz

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

As a top Republican digital firm, the 2010s was a historic decade.  From top Republican campaigns to grassroots movements and digital advocacy to online fundraising, the decade was nothing short of memorable.

What if we told you that in addition to getting key information in front of voters, you could actually make money running search ads?

We know - it sounds too good to be true.

But that’s exactly what we did for the Ted Cruz for the Senate campaign in 2018, and we want to put that experience to work for you!

If you’re looking for a GOP digital agency who has demonstrated its ability to create compelling email copy tailored for the success for your campaign - and not just cookie cutter content that looks like what every other campaign is sending to your inbox - you’re in luck!

At this year’s Pollie Awards in Napa, California, our efforts in the 2018 cycle earned The Prosper Group an outstanding FIVE “Pollie” awards - the most of any GOP digital firm in the country!

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

We're all hearing a lot more about them, which leaves many asking - what exactly IS a chatbot?

A chatbot is a tool that allows us to put automation to work through Facebook Messenger, in order to interact in real time with Facebook fans; with the ultimate goal of driving action, collecting voter information, and delivering rapid-response replies to common keywords such as "volunteer."

While use of chatbots has become somewhat common in the corporate world, the utilization of chatbots in politics had been, to our knowledge, extremely limited.

These days nearly every campaign - from the most local of races up to national campaigns for President of the United States - uses email to one degree or another for small-dollar fundraising, grassroots organizing, get-out-the-vote efforts, and more.

That also means that politically-involved email users have inboxes that are being inundated daily, maybe even hourly, with more requests for donations and other actions than ever before.

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

In early February, after months of research, negotiation and development, The Prosper Group officially launched Backr, a rapid response SMS tool that allows supporters to quickly and securely donate to Republican candidates and causes.

And as the PG Account Manager most involved with Backr, I’ve been asked more than once:

“How is Backr different than any of the other text-to-donate programs I’ve heard about?”