Technology

The Prosper Group is a digital leader for right-of-center advocacy and campaigns. We invest in technology and our team to help clients achieve their goals.

Centro, PG's advertising technology provider, announced new workflow automation features today. In the announcement Andrew Finnan, The Prosper Group's Vice President of Digital Strategy shares how our clients benefit from Centro's advertising tools.

Voter Contact Tactics for Top Republican Campaigns

It’s an election year, and August is upon us. There are less than 100 days, and Congress traditionally adjourns for August Recess about this time, marking a turning point in the runup to Election Day.

In early February, after months of research, negotiation and development, The Prosper Group officially launched Backr, a rapid response SMS tool that allows supporters to quickly and securely donate to Republican candidates and causes.

And as the PG Account Manager most involved with Backr, I’ve been asked more than once:

“How is Backr different than any of the other text-to-donate programs I’ve heard about?”

In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers. It was better than doing nothing at all, but it was still far from efficient.

Advances in technology and data availability have made this type of targeting obsolete, even for the lowest-level office seekers.

If your online advertising needs rarely go beyond a few promoted posts on Facebook or a simple search campaign, then an in-house solution might make sense for you. You can assign the task to a subordinate and wish them luck.