SMS

10 Winning Text Messages for Republican Campaigns

Our team sends out thousands of text messages daily. We see the results, and text messaging works for Republican candidates of all stripes.

Open rates for text messages are ten times (10X) that of email.

One of the most crucial small-dollar fundraising assets of any Republican campaign is often the most overlooked — your email house file.

Week in Review - Episode 3 - Fundraising with Text Messaging

Move Over Email; I Have a New Text Alert!

A decade ago, email fundraising was king. Teams of campaign staffers were dedicated to priming, primping, crafting, and sending highly targeted electronic mail appeals. Now the mediums we utilize have diversified, and one channel is finally giving email marketing some competition — fundraising via text messages.

PG Pro Tip

Open rates for peer-to-peer messaging destroy email. With overflowing inboxes, email hovers around 10%. Text messaging sets the bar with open rates as high as 90%.

PG Pro Tip

Peer-to-Peer texting empowers you to text any voter. Invest now in building a house file for text messaging. Your opt-in campaigns will be cheaper, enjoy better delivery, and survive attempts to ban or regulate P2P texts.

This post was recently guest published on Tatango's Mobile Messaging Blog, as part one of a series of blog posts we'll be releasing analyzing how both presidential campaigns used SMS during the 2016 election.

2016 was a truly incredible year for The Prosper Group. We are so proud of the creative, innovative and groundbreaking digital work we delivered on behalf of our clients, from the presidential level all the way down to local races for county judge and city council.

Today, we are thrilled to announce that our agency has been named a finalist in 13 separate categories for the 2017 Reed Awards.

In early February, after months of research, negotiation and development, The Prosper Group officially launched Backr, a rapid response SMS tool that allows supporters to quickly and securely donate to Republican candidates and causes.

And as the PG Account Manager most involved with Backr, I’ve been asked more than once:

“How is Backr different than any of the other text-to-donate programs I’ve heard about?”