Pro Tip

Own Branded Search

Topics: PG Pro Tip, Search Engine Marketing, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Own Branded Search

For politics, branded search focuses on search keywords specific to the candidate and campaign.

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‘SEARCH’ing for How to Win? We’ve Got You Covered!

Topics: Pollie Awards, Search Engine Marketing, Ted Cruz, Awards

What if we told you that in addition to getting key information in front of voters, you could actually make money running search ads?

We know - it sounds too good to be true.

But that’s exactly what we did for the Ted Cruz for the Senate campaign in 2018, and we want to put that experience to work for you!

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3 Off-Year Digital Strategies for Political Campaigns

Topics: Search Engine Marketing, Advertising, Email, Video, Digital Acquisition

For most political campaigns, odd-numbered years are a time for rest and the conservation of resources. But just because your TV ads are dark does not mean that you also need to pause your digital campaign. In fact, employing certain digital strategies can make even more sense during an off-year. Here are three examples.

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