The Prosper Group

Republicans in the biggest and toughest races counted on The Prosper Group in 2020

The Prosper Group was at the forefront of many critical GOP wins in 2020. We could not be prouder of the impact we made.

These victories include a number of the most important GOP pickups of 2020, including the only Republican U.S. Senate pickup of this cycle in Alabama and unseating a 30-year incumbent and powerful Democrat Committee Chair in Minnesota's Seventh District.

If you read my subject line, you know I have some exciting news to share with you. 

But first, I want to take a moment to lift up our team at The Prosper Group. Please indulge me for a moment. 

We have amazingly talented people at PG who are client-focused and strive to see others succeed. PG Team members embody our core values of Being Mountain Climbers, Striving for Excellence, and Leaving our Egos at the Door. 

This values-driven approach creates big wins for PG, our clients, and each other. 

Big news from the 2019 elections this week: The Prosper Group clients WON in Democrat strongholds!

By bringing our digital strategy, online fundraising, and targeted advertising expertise to bear in delivering the right messages to the right audiences, our clients won highly contested races.

With the 2020 elections on the horizon, The Prosper Group delivered results. We flipped offices in Democrat strongholds from blue to red, and protected other key offices targeted by the Democrats.

We're all hearing a lot more about them, which leaves many asking - what exactly IS a chatbot?

A chatbot is a tool that allows us to put automation to work through Facebook Messenger, in order to interact in real time with Facebook fans; with the ultimate goal of driving action, collecting voter information, and delivering rapid-response replies to common keywords such as "volunteer."

While use of chatbots has become somewhat common in the corporate world, the utilization of chatbots in politics had been, to our knowledge, extremely limited.

These days nearly every campaign - from the most local of races up to national campaigns for President of the United States - uses email to one degree or another for small-dollar fundraising, grassroots organizing, get-out-the-vote efforts, and more.

That also means that politically-involved email users have inboxes that are being inundated daily, maybe even hourly, with more requests for donations and other actions than ever before.

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

Bill Smith Will Bring Top-Level Client Counseling to the National Digital Public Affairs Firm

Indianapolis, IN – The Prosper Group, a data-focused public affairs firm that develops digital strategies for campaigns, advocacy efforts, trade associations, and causes, announced today that Bill Smith, longtime chief of staff to Vice President Mike Pence, has joined as a strategic advisor. As senior advisor, Smith will work with The Prosper Group’s leadership to help grow the firm’s expanding public affairs and international political practices.
 

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

You may have read about our award-winning targeting in 2018, but it wasn't just our work in the race for House District 138 in Texas that won recognition at the 2019 Reed Awards.