Pro Tip

Fundraise to the Finish

Topics: PG Pro Tip, Content, Fundraising, House File, Small-Dollar Fundraising, Digital Best Practices

PG Pro Tip

Digital Done Right | Fundraise to the Finish

Keep asking for donations through Election Day.

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Pro Tip

Boost Name ID with Display Ads

Topics: PG Pro Tip, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Boost Name ID with Display Ads

Include display in ad buys to boost name recognition, or Name ID, for candidates and elected officials.

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Pro Tip

Personalize Emails

Topics: PG Pro Tip, Content, Email, Digital Best Practices, Email Fundraising, First-Time Candidates, Elected Officials

PG Pro Tip

Digital Done Right | Personalize Emails

Personalization is an easy way to improve your email open rates.

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Pro Tip

Create Readable Content

Topics: PG Pro Tip, Content, Email, Social Media, Digital Best Practices

PG Pro Tip

Digital Done Right | Create Readable Content

Increase engagement and boost SEO with easy-to-read content. Use short words and concise sentences.

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Pro Tip

Digital Brand Building

Topics: PG Pro Tip, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Digital Brand Building

Building a digital brand requires hard work and commitment. A superficial "everyone sees my signs" approach doesn't cut it.

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Pro Tip

Own Branded Search

Topics: PG Pro Tip, Search Engine Marketing, Advertising, Branding, Digital Best Practices

PG Pro Tip

Digital Done Right | Own Branded Search

For politics, branded search focuses on search keywords specific to the candidate and campaign.

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Pro Tip

Going Viral

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Going Viral

Setting out to "go viral" will almost always fail.

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Pro Tip

Know Your Memes

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Know Your Memes

Be sure you understand the origin of a meme before you use it.

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Pro Tip

Proofread and Proofread Again

Topics: PG Pro Tip, Social Media, Content, Digital Best Practices

PG Pro Tip

Digital Done Right | Proofread and Proofread Again

Before posting content, proofread it and read it out loud. Even better, recruit a second set of eyes to read it through.

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Pro Tip

Stay Active on Social Media

Topics: PG Pro Tip, Social Media, Republican Campaigns

PG Pro Tip

Digital Done Right | Stay Active on Social Media

Post regularly and engage your social followers.

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