Open rates for peer-to-peer messaging destroy email. With overflowing inboxes, email hovers around 10%. Text messaging sets the bar with open rates as high as 90%.
Peer-to-Peer texting empowers you to text any voter. Invest now in building a house file for text messaging. Your opt-in campaigns will be cheaper, enjoy better delivery, and survive attempts to ban or regulate P2P texts.
This post was recently guest published on Tatango's Mobile Messaging Blog, as part one of a series of blog posts we'll be releasing analyzing how both presidential campaigns used SMS during the 2016 election.