Pro Tip

P2P Texting Open Rates

Topics: PG Pro Tip, SMS, P2P, Text Messaging

PG Pro Tip

P2P Texting Open Rates

Open rates for peer-to-peer messaging destroy email. With overflowing inboxes, email hovers around 10%. Text messaging sets the bar with open rates as high as 90%.

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Pro Tip

Invest in P2P Texting

Topics: PG Pro Tip, SMS, P2P, Text Messaging

PG Pro Tip

Invest in P2P Texting

Peer-to-Peer texting empowers you to text any voter. Invest now in building a house file for text messaging. Your opt-in campaigns will be cheaper, enjoy better delivery, and survive attempts to ban or regulate P2P texts.

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Blog

2016 Presidential Election SMS – Top 10 Most Frequently Used Words

Topics: Case Study, SMS, P2P, Text Messaging

This post was recently guest published on Tatango's Mobile Messaging Blog, as part one of a series of blog posts we'll be releasing analyzing how both presidential campaigns used SMS during the 2016 election.

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