Your Digital Startup Guide for Political Campaigns and Advocacy
If you're thinking of running for office, you probably have one central question on your mind: How do I get started?
You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.
A decade ago, email fundraising was king. Teams of campaign staffers were dedicated to priming, primping, crafting, and sending highly targeted electronic mail appeals. Now the mediums we utilize have diversified, and one channel is finally giving email marketing some competition — fundraising via text messages.