The Prosper Group is your One-Stop Shop for Digital Advertising right up to November 3. Digital advertising opportunities still available to you include:
A few weeks ago Pew Research Center released some insightful data about how Americans are using the internet and their mobile devices.
About two-thirds of Americans own a smartphone today and 10% of Americans use their smartphones as their only form of high speed internet. Moreover, as of 2014 28% of registered voters are using their smartphones to keep up with politics. That’s up 15% from 2010 and will likely continue to increase. Additionally, the average adult spends 5.6 hours on a digital device; 2.8 of those hours being on a mobile device.
Every year Google holds Google I/O where they announce all the exciting new news from Google.
As PG's resident Android Fanboy, I'm looking forward to all the exciting news coming out of Google I/O 2015 this Thursday and Friday, May 28th and 29th.
For those of you, like me, who will be busy at work rather than soaking in #io15 in person, feel free to join me in watching the live feed below:
While not as sexy as pre-roll video ads or as eye-catching as a well-crafted display ad, search ads are still an incredibly important form of online advertising.
You know what search ads are, right? Those are the ads that appear when you perform a search on Google, Bing, or another search engine. No one types out URLs anymore, not when search engines are so fast. As a result, search engines have enormous control over directing traffic to particular web sites.