Pro Tip

Personalize Emails

Topics: PG Pro Tip, Content, Email, Digital Best Practices, Email Fundraising, First-Time Candidates, Elected Officials

PG Pro Tip

Digital Done Right | Personalize Emails

Personalization is an easy way to improve your email open rates.

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Pro Tip

Re-Send Fundraising Emails

Topics: Small-Dollar Fundraising, Email, Email Fundraising, Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Re-send Fundraising Emails

Re-sending emails to non-openers is an easy way to reel in more donations from your copy.

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Pro Tip

Vary Email Senders

Topics: PG Pro Tip, Email, Email Fundraising, House File, Small-Dollar Fundraising

PG Pro Tip

Digital Done Right | Social Media Content Calendar

Improve open rates and increase engagement by varying email "senders" to your house file.

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Blog

The House File: A Small-Dollar Fundraiser's Guide

Topics: House File, Small-Dollar Fundraising, SMS, Email Fundraising, Advertising, Expert Advice, Text Messaging

How Republicans Win at Small-Dollar Fundraising

Kurt Luidhardt's House File Guide
Kurt Luidhardt's House File Guide

One of the most crucial small-dollar fundraising assets of any Republican campaign is often the most overlooked — your email house file.

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Pro Tip

Welcome New Email Subscribers

Topics: PG Pro Tip, Email, House File, Email Fundraising, Digital Acquisition

PG Pro Tip

Welcome New Email Subscribers

Set up a welcome email series that goes out to your newly acquired subscribers.

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Blog

Be Prepared to Run for Higher Office

Topics: Elected Officials, Branding, Strategy, Digital Marketing, Text Messaging, Reporting, Polling, Fundraising, Email Fundraising, Email, Digital Acquisition

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Digital Startup Guide for Political Campaigns and Advocacy

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Blog

Case Study: Building a Winning 360-Degree Digital Campaign in Top 2018 Governor’s Race

Topics: Brian Kemp, Advertising, Email Fundraising, Websites, Pollie Awards, Reed Awards, Small-Dollar Fundraising, Awards

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

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Blog

Sounding the Alarm to Win a Bronze “Pollie” for Best Use of Email

Topics: Pollie Awards, Email Fundraising, Ted Cruz, Small-Dollar Fundraising, Awards

If you’re looking for a GOP digital agency who has demonstrated its ability to create compelling email copy tailored for the success for your campaign - and not just cookie cutter content that looks like what every other campaign is sending to your inbox - you’re in luck!

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Blog

Most-Winning GOP Digital Agency

Topics: Pollie Awards, Ted Cruz, Brian Kemp, Will Hurd, Email Fundraising, Advertising, Awards

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

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Blog

Email Copy Matters... and Ours is Award-Winning!

Topics: Email Fundraising, Reed Awards, The Prosper Group, Ted Cruz, Small-Dollar Fundraising

These days nearly every campaign - from the most local of races up to national campaigns for President of the United States - uses email to one degree or another for small-dollar fundraising, grassroots organizing, get-out-the-vote efforts, and more.

That also means that politically-involved email users have inboxes that are being inundated daily, maybe even hourly, with more requests for donations and other actions than ever before.

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