Pro Tip

Personalize Emails

Topics: PG Pro Tip, Content, Email, Digital Best Practices, Email Fundraising, First-Time Candidates, Elected Officials

PG Pro Tip

Digital Done Right | Personalize Emails

Personalization is an easy way to improve your email open rates.

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Pro Tip

Create Readable Content

Topics: PG Pro Tip, Content, Email, Social Media, Digital Best Practices

PG Pro Tip

Digital Done Right | Create Readable Content

Increase engagement and boost SEO with easy-to-read content. Use short words and concise sentences.

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Blog

Campaign Branding

Topics: Podcast, Week in Review, Email, Branding, First-Time Candidates

 

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Blog

Digital Hospitality

Topics: Podcast, Week in Review, Social Media, Email, House File, Testing
Dan discusses the importance of sharing a warm welcome for supporters across your digital channels and talks landing page testing in the weekly digital tip.
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Pro Tip

Style Content for Quick Consumption

Topics: PG Pro Tip, Content, Email, Websites

PG Pro Tip

Digital Done Right | Style Content for Quick Consumption

Make your website and email copy stand out with intentional styling.

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Pro Tip

Re-Send Fundraising Emails

Topics: Small-Dollar Fundraising, Email, Email Fundraising, Fundraising, PG Pro Tip

PG Pro Tip

Digital Done Right | Re-send Fundraising Emails

Re-sending emails to non-openers is an easy way to reel in more donations from your copy.

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Pro Tip

Emphasize Keywords

Topics: PG Pro Tip, Content, Email, Social Media

PG Pro Tip

Digital Done Right | Emphasize Keywords

Direct the reader's attention to keywords in your content.

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Pro Tip

Email Bounces

Topics: PG Pro Tip, Email, Deliverability

PG Pro Tip

Digital Done Right | Email Bounces

Watch out for bouncing contacts or low email delivery rates (email deliverability).

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Pro Tip

Vary Email Senders

Topics: PG Pro Tip, Email, Email Fundraising, House File, Small-Dollar Fundraising

PG Pro Tip

Digital Done Right | Social Media Content Calendar

Improve open rates and increase engagement by varying email "senders" to your house file.

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Pro Tip

Welcome New Email Subscribers

Topics: PG Pro Tip, Email, House File, Email Fundraising, Digital Acquisition

PG Pro Tip

Welcome New Email Subscribers

Set up a welcome email series that goes out to your newly acquired subscribers.

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