Digital Marketing

Whether you're running state-wide for U.S. Senate or running for a legislative seat or local office, all Republican campaigns have vital roles to fill. These roles are just as crucial for first-time candidates as they are for incumbents.

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

Republicans in the biggest and toughest races counted on The Prosper Group in 2020

The Prosper Group was at the forefront of many critical GOP wins in 2020. We could not be prouder of the impact we made.

These victories include a number of the most important GOP pickups of 2020, including the only Republican U.S. Senate pickup of this cycle in Alabama and unseating a 30-year incumbent and powerful Democrat Committee Chair in Minnesota's Seventh District.

As a top Republican digital firm, the 2010s was a historic decade.  From top Republican campaigns to grassroots movements and digital advocacy to online fundraising, the decade was nothing short of memorable.

Big news from the 2019 elections this week: The Prosper Group clients WON in Democrat strongholds!

By bringing our digital strategy, online fundraising, and targeted advertising expertise to bear in delivering the right messages to the right audiences, our clients won highly contested races.

With the 2020 elections on the horizon, The Prosper Group delivered results. We flipped offices in Democrat strongholds from blue to red, and protected other key offices targeted by the Democrats.

HIGHLIGHT: After the debate, Kristen Luidhardt, a GOP digital consultant with the Prosper Group, recommends being ready to highlight the candidate’s best moments. “[S]end fundraising emails out with the best highlights, and monitor social media to capture the volume and sentiment of reactions.” Follow that up by monitoring social media for reaction.
 

"It’s finally happened: Americans now spend more time on their phones and tablets than they do watching TV." - Los Angeles Times
 

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008. But there's still something missing that I haven't been able to put my finger on -- until now.