Digital Acquisition

PG Pro Tip

Set up a welcome email series that goes out to your newly acquired subscribers.

What You Need for Your Campaign Website

Campaign websites have come a long way since Republican Bob Dole ran for President in 1996. While some candidates were slow to adapt to digital technology, others recognized campaign websites as a new opportunity to communicate with voters.

Digital Guide for Elected Officials

Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?

We are here to help you understand Facebook’s recent change to its advertising platform and how it impacts advocacy organizations and political campaigns. 

As you likely know, Twitter banned all political advertising on its platform this past November. Since then, many on the left – including Nancy Pelosi and Joe Biden – have pressured Facebook to follow suit.

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

For most political campaigns, odd-numbered years are a time for rest and the conservation of resources. But just because your TV ads are dark does not mean that you also need to pause your digital campaign. In fact, employing certain digital strategies can make even more sense during an off-year. Here are three examples.

Digital marketers live in a world of complex and ever-evolving challenges. One of the most important, and oftentimes most confounding, is how to effectively build and maintain healthy email marketing lists.

In other words, how do you keep your email list stable (or growing), active and engaged?

Award-Winning Producer and Digital Media Expert Will Lead Growing Accounts Team

Indianapolis, IN – The Prosper Group, a leading digital consulting agency serving Republican and conservative candidates and committees, is pleased to announce the hiring of Andrew Finnan as Director of Accounts.

Finnan joins The Prosper Group’s leadership team at a key time for the agency and its clients, bringing with him a wealth of experience and notable track record of success in television and digital advertising, advocacy, voter contact and strategic planning.

Despite our recent advancements, I've noticed that there still seems to be something wrong with our GOP digital mindset. Certainly we've made giant leaps forward since Obama walloped us the first time in 2008. But there's still something missing that I haven't been able to put my finger on -- until now.