Case Study

The Challenge
 

In 2018, United States Senator Ted Cruz of Texas - a leading voice of America’s constitutional conservative movement - faced his first re-election test.

The Democrats found “star” power in their candidate, liberal Congressman Beto O’Rourke. This race became a national focal point, with left-of-center organizations and grassroots backers across the country pouring in financial support behind his campaign. In the 3rd quarter of 2018 alone, Beto for Texas raised a record-shattering $38 million.

The Challenge
 

Congressman Will Hurd (TX-23) is no stranger to tough races.  
 
In 2014 – as a political newcomer – Will Hurd and his team took on and defeated a well-funded and entrenched incumbent, Democrat Pete Gallego, in a hard-fought race.  
 

This post was recently guest published on Tatango's Mobile Messaging Blog, as part one of a series of blog posts we'll be releasing analyzing how both presidential campaigns used SMS during the 2016 election.