Brian Kemp

Digital Down the Stretch with i360 & The Prosper Group [Part Two]

Recently, i360 and The Prosper Group teamed up to share strategic insights and opportunities heading into the final weeks of the 2020 election as well as look ahead to 2021 with: Digital Down the Stretch with i360 & The Prosper Group.

As a top Republican digital firm, the 2010s was a historic decade.  From top Republican campaigns to grassroots movements and digital advocacy to online fundraising, the decade was nothing short of memorable.

Here at The Prosper Group, we are proud of the successful, award-winning digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

The political advertising landscape has changed dramatically in recent years, these days often seeming to evolve on a daily basis. Demographics are constantly shifting, as are audience media preferences and attention spans.

There was once a (primitive) time when TV reigned supreme. It was also time during which it was difficult to track the effectiveness of ad buys, and the proposition of advertising was incredibly expensive - putting it out of the reach of many campaigns.

Things have changed drastically with rise of digital advertising.

If you follow us on social media, you likely saw the news...

The Prosper Group's work was recognized last week with an outstanding FIVE Pollie Award wins at the AAPC's 2019 Pollie Awards & Conference in Napa, California - the most of any GOP digital agency!

Here at The Prosper Group, we are incredibly proud of the successful (and award-nominated!) digital campaign we designed and executed - in coordination with Georgia-based Parlay Marketing Partners - on behalf of the Kemp for Governor campaign in the 2018 election cycle.

We were hired early on in the race, and the going was not always easy.

Even though 2018 was a midterm cycle, The Prosper Group had a record-setting year with extraordinary growth while delivering excellence for our clients - and Campaigns & Elections’ Reed Awards have taken notice!

As you likely know, Campaigns & Elections’ Reed Award winners represent the very best the political campaign and advocacy industries have to offer. We’re truly honored to be named a finalist in eleven digital categories, and we’re excited for next month’s Reed Awards in Austin, Texas, to see how many awards we’ll take home to Indianapolis!