Campaign websites have come a long way since Republican Bob Dole ran for President in 1996. While some candidates were slow to adapt to digital technology, others recognized campaign websites as a new opportunity to communicate with voters.
Thinking about where we want to go in life and how we will get there is as American as apple pie. It comes prepackaged in one of the most fundamental questions we ask children: What do you want to be when you grow up?
Your Digital Startup Guide for Political Campaigns and Advocacy
If you're thinking of running for office, you probably have one central question on your mind: How do I get started?
You already know you're motivated, or you wouldn't have Googled, "how do I run for office," "digital campaigning for republicans," or something similar to land on this page.
I recently had the honor of being invited to sit on a webinar panel organized by the American Association of Political Consultants (AAPC), where we discussed 2020 political messaging in light of the coronavirus pandemic. It was a great conversation, with a lot of great takeaways for candidates and political professionals across the board.
Many of the points I shared on the webinar echo discussions I’ve been having over the last ten weeks with The Prosper Group’s clients and our team.