Advocacy

You can’t jump on social media without seeing one. From TikTok teens to celebrities and athletes to world leaders, selfie videos are all the rage.

Selfie videos have emerged as a highly effective communication tactic in the world of political marketing – particularly when it comes to online fundraising.

Bill Smith Will Bring Top-Level Client Counseling to the National Digital Public Affairs Firm

Indianapolis, IN – The Prosper Group, a data-focused public affairs firm that develops digital strategies for campaigns, advocacy efforts, trade associations, and causes, announced today that Bill Smith, longtime chief of staff to Vice President Mike Pence, has joined as a strategic advisor. As senior advisor, Smith will work with The Prosper Group’s leadership to help grow the firm’s expanding public affairs and international political practices.
 

“Darwin has a really good theory about what happens to people who can’t adapt to change.”
          – U.S. Secretary of Defense James Mattis

For many years companies, trade associations, and advocacy organizations have recognized the value of effective government relations. They often pay tens of thousands of dollars in retainers to firms with highly specialized knowledge and relationships to help them navigate the D.C. legislative waters.

Petition drives, calling campaigns to office holders, sending letters to the editor and op-eds to local papers, even protests… for decades, these have been among the standard go-to actions for groups advocating for law or policy changes.

And today – in an age when we manage so much of our daily lives online – it is equally critical to develop smart digital strategies to identify, engage, and mobilize supporters to a cause.