Voter Targeted Advertising and You
In the old days of political campaigning (>10 years ago) "voter targeting" typically meant blanketing a geographic area with mail, phone calls, and volunteers. The targeted geographies were chosen based on assumptions about voter demographics, income, or nearby employers.
Quality Content for a Target Audience
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Quality content is key to a strong online presence. Actually creating that unique, timely, relevant and frequent content is a challenge for all organizations. It requires an investment of time and resources that can be a drain, even at a large organization.
Should brands ditch the big show and take their ads online?
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By now we’ve all seen or heard about the funniest, catchiest and most impactful Super Bowl ads from last Sunday – at least those deemed as such by morning talk show host and our overzealous friends on social media.
