In 2013, Representative Tom Price’s campaign approached The Prosper Group about their need for a new website. The Prosper Group team developed a unique strategy to provide a rich, fresh experience for Dr. Price. Two things stood out about Tom Price that were relevant to the digital campaign: first, they make a point of staying active on social media and second, Price is focused on solving problems. With these two things in mind, the website strategy was developed to reflect these strengths by incorporating a rich social media section and showcasing Price’s problem solving in a Real Issues, Real Solutions section.
To connect voters with Rep. Price and increase interaction, the social media integration focused not only on sharing content, but driving visitors to connect with Rep. Price on Facebook, Twitter, and YouTube or by following any of the live feeds on his website. Voters also have the opportunity to subscribe to receive email updates using the custom “Georgia’s Conservative Voice” form that pops up when visitors first land on the webpage.
An issue focused Doctor turned Member of Congress, Rep. Price focuses on developing solutions to problems. Because of this, The Prosper Group ensures that the importance of addressing issues and finding solutions to probles is reflected throughout the site.
The Prosper Group, together with the campaign, was focused on delivering an digital experience that reflects Tom Price and what he stands for. Working together, they created a website that delivers this experience to desktop, tablet, and smartphones visitors of TomPrice.com.
