Going into the 2014 Elections, the Indiana Republican Party looked to The Prosper Group to give a refresh to the party's digital presence in order to better communicate with Hoosiers and state party members. For the project, The Prosper Group constructed a unique mobile first solution optimized for their needs, built around their initiatives, and focused on delivering results.
The refreshed site id designed to provide for intuitive user interactions and easier navigation. Users are presented with rich, visible calls to action, inviting them to engage with the organization, elected offiicials, and candidates.
With the goal of connecting users with their local party affiliates, the interactive Find Your County page allows users to quickly locate contact information for County Officials and County Leaders in their area.
Recognizing that constituent involvement is one of the goals of the Indiana Republican Party, the updated site includes an Events tab where users can easily find out about upcoming events and directly share the events via social media.
An important part of the refresh mission for the updated site was optimization for mobile users. The site's clean, concise design provides for calls to action that stand out and help drive mobile users.
