Chris Christie for Governor
Web Design and Development • Email Marketing • Genius Mailer • Mobile Optimization
Governor Chris Christie was looking to raise the bar for his reelection campaign, and The Prosper Group was his choice for all things digital. After creating an innovative and high-content website, The Prosper Group provided in-depth analytics and testing that helped to optimize the website’s performance.
Acknowledging Governor Christie's already strong social media presence, the website integrated a variety of social media tools to connect voters with existing social media content. The easily accessible social media buttons encouraged voters to engage with Chris Christie on a more interactive level.
Recognizing the vast number of mobile users, it was critical that Gov. Christie’s website was optimized for a mobile experience. In order to ensure a satisfying user experience, the mobile site contained easily navigable pages with clear calls to action.
Email marketing was a critical tool utilized by The Prosper Group to reach voters for Gov. Christie. In addition to the fundraising occurring through the website and social media, email was a crucial source of online fundraising for the campaign. The analytic tools provided by Genius Mailer allowed Gov. Christie to contact targeted voters with reader specific content, including campaign updates and volunteer opportunities.
