In Nebraska, Ben Sasse for U.S. Senate, commissioned The Prosper Group to build their digital brand through an innovative website with optimal mobile function. The resulting top-of-the-line digital presence, relying on Prosper’s data integration tactics, was an important piece of Sasse’s senate victory.
Acknowledging that a huge strength of this campaign was Ben Sasse himself, The Prosper Group's strategy for site design centered around featuring this strength and leveraging strong visuals to help drive conversions. The website’s unique user experience introduced the target audience to Ben Sasse as an individual, along with his positions on key issues.
Social media integration was key to helping visitors connect with Ben Sasse beyond the website. Social media buttons and feeds were made easily accessible throughout the website, encouraging visitors to SHARE along with LIKE, TWEET, or VIEW Sasse’s Facebook, Twitter, and YouTube content.
Recognizing that mobile users have different objectives than desktop users, The Prosper Group created an engaging mobile optimized experience for the site with clear calls to action. This was accomplished with a touch focused user experience that utilized simple navigation along with swipe controlled content for enhanced mobile functionality.
