“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive

Don't wait for your supporters to return to your website. Pro-actively solicit contributions, tell them about volunteer opportunities, and get them involved. You can use email for fundraising, mobilizing volunteers, and winning votes. With Prosper Group, you’ll avoid sending boring, unprofessional, and ineffective emails. You'll also be able to survey, track and target email campaigns.

We work with the best

We’ve partnered with cutting edge email experts and technical providers to make sure your program is effective. Check out our email partner, Plan B Marketing.

Lower, predictable costs

Our full service email marketing program locks in your costs so that you can predict and readily control your expenditures — and payments can be made monthly instead of lumped upfront. Furthermore, we eliminates the capital costs associated with licensing and deploying software and purchasing hardware which in turn will help you reduce ongoing salaries associated with managing an email system. The bottom line is we save you money.

Easy to work with

The key advantage of using The Prosper Group as your in-house email marketing partner is that we make email marketing simple. We help design your strategy, test and measure it and continually strive to help you achieve higher ROI and increased conversion metrics on each campaign. Our team is your team. Your goals are ours. Together, The Prosper Group wants to help your marketing team achieve higher results, starting today.

Campaign Management

Everyone knows that email marketing is the most cost-effective and quantifiable way to market your company's products and services. The DMA (Direct Marketing Association) states that, "For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI." When used correctly and effectively, permission-based email marketing will become your number one customer acquisition and retention tool. Using one of the top providers of email marketing technology, The Prosper Group helps brand leaders from all industries succeed online. Through cutting edge technology, strategic planning and consulting, The Prosper Group provides the tools, expertise, and the skills necessary to refine and shape your online marketing strategies for maximum ROI.

Deliverability

Your message can’t be heard if it doesn’t make it to the inbox. With The Prosper Group you get maximum deliverability without having to invest thousands of dollars on certification and email reputation services. We optimize deliverability out of the box — ensuring a well-managed list, detailed reporting, targeted messages and dedicated deliverability services.

In addition to coaching you on best practices, we have a dedicated postmaster team working on delivering your messages around the clock. Through a deep understanding of spam-filtering processes, remaining ‘white listed’, and managing close relationships with top-tier ISPs, we maximize your campaign deliverability.

Reporting

Your campaign's email list is its greatest asset. To effectively utilize this resource without running the risk of exhausting it, marketers must understand the behavioral patterns of each respondent. Prosper's reporting and analytics tools help marketers to segment their lists based on customer preferences and behaviors, ensuring customer satisfaction.

Email marketing is the only marketing vehicle that provides marketers with the opportunity to analyze real-time data at the most granular levels. Having access to such information enables marketers to develop and deliver email campaigns specific to the interests and behaviors of their recipients resulting in higher click-throughs and conversion.

Capabilities:

• Dynamic Content
• Personalization
• Segmenting
• Voter Identification

Selected Clients:

Check out our Portfolio