Coons: The TAXMAN | The Prosper Group
  


  


  


  
  
  
  
  
 
 
 

 
 
 

 
 
  
  
  
  





  

     

    


	      
      


        

                  

             
          
 
        
                  

                                      
Coons: The TAXMAN

                                                          
 
        
        

        	

          		


  
    
 

  
      

      
              
 in 

          

  
  

    


The Prosper Group utilized a movie-trailer themed “Coons The TAXMAN” web ad and site to effectively change the campaign narrative to Coons' tax raising ways after O'Donnell's "I'm not a Witch" tv ad and the corresponding SNL spoof.


Results


    

  • Hundreds of earned media hits for the O’Donnell campaign
    • 

  • Forced Coons to defend record
    • 

  • 280,000+ YouTube views
    • 

  • Nearly $170,000 raised online
    • 

  • ABC News named one of the best advertisements of 2010 cycle
    • 

      






  
Services

  

          
Online Advertising

          
Web Video

      






  
  
    
          
    • 
          
    • 
          
    • 
      




 



  
Quote