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Prosper Client wins Golden Mouse PDF Print E-mail
Prosper Group Corporation client, US Representative Dan Burton, has won a Golden Mouse Award for his official website, www.house.gov/burton. The site was designed and maintained by The Prosper Group.

From the Burton Press Release:

The award was given by the Congressional Management Foundation (CMF), a non-profit, non-partisan management consulting and research organization in Washington, D.C., for having one of the best Web sites in Congress. The site was one of only 26 House members’ Web sites commended in The 2007 Gold Mouse Report: Lessons from the Best Web Sites on Capitol Hill. To identify the awards, CMF analyzed 618 congressional Web sites, including those of all Senate and House Members, committees (both majority and minority sites), and official leadership sites. In 2007, CMF awarded 36 Gold, 34 Silver, and 34 Bronze Mouse Awards.

The 2007 Gold Mouse Report and Awards are part of the “Connecting to Congress” research project, funded by a grant from the National Science Foundation. For this project CMF partnered with researchers from the John F. Kennedy School of Government at Harvard University, University of California-Riverside and Ohio State University to study how Members of Congress can use the Internet to improve communications with their constituents and to promote greater participation in the legislative process.

“One of the key reasons for the awards is to highlight best practices so offices can improve their sites by learning from those doing a good job,” said Beverly Bell, CMF’s Executive Director. “Web sites like Representative Burton’s provide a template for other congressional offices to follow.”

“Representative Burton’s Web site shows that he understands the value of creating a virtual office to reach specific audiences who have come to expect having their needs met online,” said Bell. “The Congressional Management Foundation congratulates Representative Burton for having a Web site that is among the best-of-the-best on Capitol Hill, and we are pleased to present Representative Burton with the 2007 Gold Mouse Award.”

“The 2007 report shows that Web sites are an increasingly critical channel through which Members and congressional committees can communicate with, and hear from, citizens. The Internet is a vital tool for elected officials and the public to use in the give-and-take of ideas and opinions that has characterized the American form of government since its founding” Bell said.

Web sites were graded on how well they incorporate five basic building blocks which extensive research identified as critical for effectiveness: audience, content, usability, interactivity, and innovation. Using these building blocks, an evaluation framework was developed by CMF and their research partners at Harvard, Ohio State, and the University of California-Riverside which would be fair and objective while still taking into account important qualitative factors that affect a visitor's experience on a Web site.

A full copy of the report, the 2007 Gold Mouse Report: Lessons from the Best Web Sites on Capitol Hill, is available on the Congressional Management Foundation’s Web site at www.cmfweb.org.
 
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“The Prosper Group brought our campaign’s web program into the 21st Century. During the slow year before our re-election, Prosper was able to use email and blogger outreach to raise the profile of our campaign and keep our supporters engaged.”

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Campaign Manager, US Congressman Dan Burton

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