Think Empowered | Prosper Group Blog
10
May
2012
Kurt Luidhardt
Mourdock won his primary by more than 20%
The Prosper Group is proud to have the opportunity to work with Indiana U.S. Senate Republican candidate Richard Mourdock who won his primary Tuesday, beating his incumbent opponent 61% to 39%. Mourdock worked hard to build a strong online organization that helped lead to an historic victory.
The...
Read more »
Barack Obama, Indiana Politics, Video, YouTube
Comments
03
May
2012
Joe Zapf
As you know, things are changing and being updated online even as you read this opening line. Posts are being added, videos are being uploaded, and pictures are being commented on. It never stops.
So how can we use this info to help us in our online strategy for campaigns? Simple, make sure your online posts are made regularly with relevant...
Read more »
Activism, Campaign Staff, Clients, Facebook, In the News, Twitter, Websites, YouTube
Comments
15
Mar
2012
Jarrett Ray
How long did it take you to write your last fundraising email?
Some experts say you should expect to spend that equivalent amount of time writing your email’s subject line.
It sounds strange that you would spend so much time writing a subject line. On a regular day, you probably send 50 emails and don’t think twice about the subject...
Read more »
CampaignTech, Email, Fundraising, Strategy
Comments
20
Jan
2012
Joe Zapf
If you’re reading this, consider yourself on the inside track of political online video marketing.
No, really.
United States online video viewers are expected to reach nearly 170 million by the end of 2012, according to eMarketer. That is more than 50% of the U.S. population – an unavoidable piece of the electorate. According to a...
Read more »
Social Networks, Technology, Video, Websites, YouTube
Comments
17
Jan
2012
Alex Griffis
What do voters think about or see when they visit your website? Are you communicating with them the way you think you are online or are you missing the mark completely?
First off, we should take a look at what forms a cohesive web presence:
Be objective with your features.
Set realistic goals and measure the successes or failures.
Present...
Read more »
CampaignTech, Web/Tech
Comments
15
Nov
2011
Dan Huber
I was blessed to grow up in Nebraska’s Third Congressional District, also known as ‘God’s Country.’ In Western Nebraska the corn grows tall, cows outnumber people 10-to-1, and Tom Osborne walks on water. This time of year is marked by the hazy smell that comes with the harvesting of sugar beets and the scarlet and cream of...
Read more »
Campaign Staff, Congress, General Consulting, Strategy, Volunteers
Comments
11
Nov
2011
Dan Huber
On Monday Google added pages to Google+ with a focus on business. For those of us whose business is winning elections, we can ‘officially’ start putting our campaigns on Google+. There has been nothing to prevent a candidate from having a ‘personal’ account on Google+ up until now, but for those of us who are...
Read more »
Social Networks, Technology, Twitter, Web/Tech
Comments
10
Nov
2011
Dan Huber
The Prosper Group is proud to announce that Designer and Developer Alex Griffis will be presenting at Campaigns & Elections CampaignTech Conference as part of the Design a Voter-Friendly Web Presence panel.
Conference participants can join Alex and the panel Friday from 9:00 - 10:00 am in Ballrooms B&C.
Find more information here: http://...
Read more »
CampaignTech, Conference, Design, Technology, Web/Tech, Website Review, Websites
Comments
09
Nov
2011
Joe Zapf
Without a doubt a house email file with contact information for family, friends, donors, volunteers, supporters, and members of the media a valuable asset. But, having all of these contacts in an Excel spreadsheet or your Outlook contacts is not enough. To maximize your email communications you need to understand segmenting, how to...
Read more »
Clients, Email, Fundraising, Strategy
Comments
08
Nov
2011
Jarrett Ray
Working with two Wisconsin State Senate candidates, The Prosper Group launched an email fundraising campaign that grossed $300,000+ over a short three month period in the summer of 2011.
The results were shocking as we faced challenges that seemed insurmountable:
The candidates had no name ID
On its face, a state legislative race in Wisconsin has...
Read more »
Comments
Monthly archive
- May 2012 (2)
- March 2012 (1)
- January 2012 (2)
- November 2011 (6)
- September 2011 (1)
- August 2011 (6)
- July 2011 (11)
- June 2011 (10)
- May 2011 (7)
- February 2011 (1)
- January 2011 (1)
- December 2010 (19)
- November 2010 (12)
- October 2010 (1)